Opinions can be data."Averaging opinions" can be interpreted in several ways.
First, we can create a numeric scale and use it to describe opinions. Remember the Bo Derek film "
Ten!"? Ten was the top of the scale of attractiveness for women. Bo, of course, was the epitome of beauty in that movie. Obviously, there are women who don't match that level of perfection and so their scores would be lower. So, an "average woman" would score something like a 4, 5, or 6.
The second way we can "average opinions" is by counting how many people hold the various qualitative opinions. For example, the political polsters will often ask a sample of people to choose one of several (usually five) typical opinions as the best representative of their own ideas. The possible answers might be:
[Very favorable] [Favorable] [Neutral] [Unfavorable] [Very unfavorable]
The numbers who chose each of the alternatives are called the "frequencies" of the alternatives. We often find that more people choose something close to the "neutral" position and fewer people chose the extremes of "Very ...". This can be interpreted as a natural tendency to moderate our opinions.
We like to agree with each other, so when we discover someone's ideas, we modify the words we use to describe our own opinions so the differences are not so striking.
Labels: Average